Here s why he is being celebrated with a Google Doodle. Zhou Youguang s Google Doodle pays tribute to his revolutionary Pinyin system. Google. The company decided that they should decorate the logo to mark cultural moments and it soon became clear that users really enjoyed the change to the . Described as “the father of Pinyin”, or Chinese phonetic language, and hailed as the man who simplified Chinese, Zhou Youguang would have been this Saturday. In his honour, Google is changing its logo in countries to a doodle, or illustration, of him and his contribution to Chinese language.. The O s in today s Doodle flip from Pinyin Gg to Chinese characters . Were it not for celebrated linguist Zhou Youguang, this phonetic translation would never have come to life, and the world would still be referring to Beijing as Peking, and to Chongqing as Chungking. Popularly dubbed the .Zhou youguang marked by google doodle thesun co uk..